Example of a good business case

It often details how the project aligns with strategic goals in the org, and as such is a crucial yet often overlooked responsibility for managers. All projects and programmes must have a business case that demonstrates the value of the work. Lets say, for example, your company is in the fast food business and has franchisees. Or, perhaps youre thinking of moving house so your family can enjoy a better life. It weighs up the timescales, costs and risks of doing the activity against the benefits to be gained. As you can see from the table of contents displayed below, this particular example has everything. Highyield accounts for passive income project management career tips. As provided for in these new guidelines, a copy of this business case is being sent to abcs value analysis repository for use, as needed, by future business case development teams. Theres no magic formula when it comes to the size of a business case.

This document is your template for producing a business case. A good business case must contain certain key information including. Nine keys to success with the information technology it business case. A business case is the justification for some activity e.

C ase builders find practical help and useful ideas in the works of others on the same subject. Drinking water state revolving fund green project reserve. Business cases are good business organization practice in an article on broken promises pm network, february, 2006 it was noted that success for boards is increasingly being defined as achieving the promised benefits, as opposed to the traditional focus on time and budget measures. The 60second business case can help determine if that opinion aligns with the plans for the product. If you are building a portfolio of case studies, use these excellent examples for inspiration and format. Do you learn better by example, or in this case, with business case. Walmart checkout cash register by mike mozart, cc by 2. Making a business case analysis can establish trust between the project manager and the stakeholders of the project. Sometimes its helpful to use a scenario to demonstrate the steps of writing a business case. A business case also known as a business need defines a problem or opportunity, measures the effect of a project that solves a problem or exploits an opportunity, and clarifies the costs and benefits of a proposed plan. A lowrisk source of passive income for project managers. A good starting point is the inclusions of a pestle. Walmart marketing history and marketing case study.

We wish to thank the committee for this opportunity. The process of developing the business case is important. Save the template with a file name of your choice to your computer. For example, your business case should be unique, but should also be able to be easily and quickly modified for the need at hand. To conclude, the purpose of a business case is to outline the business rationale for undertaking a project and to provide a means to continually assess and evaluate project progress. It will be easier and more transparent to explain particular suggestions if there is a material that can present the specifications of option analysis within a variety of business cases. Once written, a business case may simply need minor revisions to deploy or embrace a new process or idea. However, the overall structure and topic contents of this sample. A memorable presentation transforms numbers on a page into something more tangible, says raymond sheen, author of the hbr guide to building your business case. This first business case is brought to us by the wiley online library. Read developing a business case for renewable energy at.

For example, one stakeholder was pushing for a particular product feature. No significant benefits from business process improvements, productivity savings, better information flow, decreased information publishing costs. The purpose of a business case contrasts with that of a project proposal, which provides a highlevel outline of what you want to initiate and its benefits to the company, or that of a project plan, which explains how you execute a project. Insert business name is interested in expanding its current revenue stream by business cases proposed answer to the business problem. Get our white paper, the unnerving cost of disconnected work. How to write a business case business case example. Trbs airport cooperative research program acrp report 151. Now, you want to gather an expert team and show stakeholders that your project is viable. The 12 payoff areas discussed in this business case have an excellent. Do you learn better by example, or in this case, with business case examples. By no means should all business cases contain this level of detail and.

As a company, our insert specific type of performance for the name specific area area isnt meeting define goal, target, or other measure. Top 40 most popular case studies of 2017 yale school of. Radiology is and always will be in a constant state of flux. This also leads to a much greater likelihood of securing support to proceed with the investment. Highlight your past successes to attract future business. It evaluates the benefit, cost and risk of alternative options and provides a rationale for the preferred solution. Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. Roi road map from business case to value realization, second edition. Project level data for business cases may include annotated engineering reports, water or energy audit information, andor results of water system tests that may exist in project files and be summarized and referenced in the business cases. According to a survey done by the content marketing institute, the top three most important marketing tactics for b2b businesses are inperson events, webinars and case studies. Quantify the impact of recommendations provide analysis to support and justify the. Typical business case examples brighthub project management.

A business case document is a formal, written argument intended to convince a decision maker to approve some kind of action. The document takes a completely hypothetical project and fleshes it out piece by piece. While the project is progressing, the business case then becomes the reference point or the guide so that all of the participants are moving towards the same direction. Enjoy this walkthrough of business cases directed at varying. Today were talking about how to write a business case. Building a business case for an enterprise work management solution to learn how to create a business case for a work management solution. How to write a business case business case template. A project business case is a key part of any project. The library of business case example studies presents cases from a wide range of areas. How to write the business case for six sigma dummies. The importance of a good business case apmg international. One of the key documents needed in project management is the business case.

Download professional business case templates to present to potential. Regardless of the format used, the business case should include all pertinent information needed to evaluate the project benefits. The case provides a previously untold oral history of this key moment in world history, presenting extensive video interviews with business leaders who spearheaded behindthe. Unfortunately, case studies are often difficult to execute on.

The basic contents that you need as a minimum for any project are. The business case also clarifies all the expectations as well as any misunderstandings or disagreements regarding the goals and objectives. Case builders often overlook these keys and, therefore, fail to win proposal funding or promise business benefits that never arrive. To create a business case from this template, simply do the following. List and describe all the assumptions associated with the ability to address the key requirements and the potential impact of those assumptions if they are not addressed. A case study is a special type of thought leadership content that tells a story. A well written case study will follow a customer as they define a problem, determine a solution, implement it, and reap the benefits. You can adjust the contents of the business case to suit the project and also any organisational standard or methodology youre using. A business case is a tool that supports planning and decision making, including decisions about whether to buy and which products to bring to market. Complete example of a fictional business case that illustrates key. Here are the five key steps for creating the business case.

It includes 2 business case examples and a free business case. The top management has to make a choice between several strategies which may be good for the firm. The sole role of a business case is that of a communication tool, composed in a language that the target audience understands and with enough detail to facilitate decision making on his or her part. The uk has over 900 public sector organisations, with each typically planning and procuring around 10 key investments every year. In the project business case example provided above, weve attempted to show an early stage business.

This case examines the role of business in south africas historic transition away from apartheid to popular sovereignty. The business case template is offered in rich text rtf format. At this stage, you arent looking to define the project but rather to. To be able to successfully achieve this, youd have to make a business case template to present to potential investors and stakeholders. Instead of months of research, we did a quick 60second business case to show if the feature was aligned strategically, was a necessity, had a revenue impact and so on. Technological developments, changes in patient, political and clinician perspectives and advances in knowledge and disease processes ensure that the need for radiology services is always changing. The purpose of a project business case is to provide justification for a project to be undertaken. While all of the m may be good, the management has to choose which will be best in the long run and follow it. How this manifests itself will differ from one project to another and from one organization to another, depending on the complexity of each. The business case provides justification for undertaking a project or programme.

A good business case will explain the problem, identify all the possible. You need a business case when you have to justify a resource or expenditure on a project. The business case traditionally is a document that defines the core business benefit of a project in order to justify the expenditure of the initiative. After youve homed in on the problem area, you need to define the business case for the six sigma project approach youre considering. Writing the business case helps you describe or characterize the issues and estimate the potential value of improvement projects. Think of it as weighing up the pros and cons and then taking a sensible decision. We also provide an outline for the business case template. In this article well show you how to create one, along with an example of a real world business case. Business case example forests, lands, natural resource.

A wellcrafted business case explores all feasible approaches to a given problem and enables business owners to select the option that best serves the organization. Organizations, companies, and businesses at one point or another would need to ask for investments from key stakeholders and investors. The strategic business case pdf template free download is a very popular business case template among the business men, as it clearly point out the strategies to be used by the business. Now lets move on to how business cases actually work for you to get a better understanding of why you need one. A business case is the best way to assess whether a project aligns with an organizations strategic plan of action. You want these franchisees to use solarpowered roofing tiles to save money on operating expenses. Heres the structure of the business case statement. Before proposing it actions or acquisitions, consider carefully the reasons for each key. Chapter 7 examples of business cases developing a business. For example, if the business problem is the need to generate additional lines of revenue the problem statement should begin with a statement that. Well, over the past few years, weve seen the market, or maybe organizations, companies or even projects, move away from doing business cases.

Business case example studies, from government and private. A business case explains why stakeholders should invest in a project. But, these days, companies, organizations, and those same projects are scrutinizing the investments and theyre really seeking a rate of return. As vast amounts of money are being invested around the country on new projects, a number of questions arise. Detailed instructions on how to use the business case template are included there. In either case, you write a business case to ensure the. Finally, every business case must take care when considering who the case will be presented to. Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. Writing a business case can seem like unnecessary paperwork in. Case studies are an important part of b2b content marketing. Hurons business cases are structured proposals that outline the benefits and considerations of an initiative to add informational and analytical value to decision making.